Tag: Google Analytics

  • Analysis of long tail keywords for SEO with Google Analytics

    After the recent Mayday update to Google SERP I decided to have a look into how much was the long tail keywords influenced by this.

    Long tail keywords are normally keywords with 3 or more words. To track it down I used the following regular expression: [^\s\+]+(\s|\+)+[^\s\+]+(\s|\+)+[^\s\+]+

    Steps inside Google Analytics. Traffic Sources->Search Engines->Google->Non paid

    On the filter keyword [containing] I input the regular expression: [^\s\+]+(\s|\+)+[^\s\+]+(\s|\+)+[^\s\+]+

    After I just tracked down the last 3 month number of visits with and without filtering the long tail and calculated the % value of the longtail.

    long tail keywords/total organic = % of the value for the long tail

    5 minutes and I realised that mayday update did *not* influence my sites long tail keywords.

    Hope that helps and if someone knows of a simpler or more effective way to do this I would love to know.