Why nobody likes your Facebook Page

I see plenty of companies starting Facebook Pages and not knowing what to do with them. I think the main problem is with the lack of information on how Facebook treats pages (and profiles but that is a different story).

You just need to look at stats of Facebook Pages for October 2015 to understand what is going on:

  • Likes Growth: 0.20%
  • Post Reach: 7.25%
  • Engagement: 5.87%


Meaning, during October of 2015 for a page with 1000 likes, only 2 new likes were obtained, each post only was viewed by 73 persons and from that 73 only 4 engaged with the post (like, comment, click).

So, if you post once a week on a page with 1000 likes, you can expect 16 people to engage with your posts.

Obviously this is an average and you can (and should) get better results if you post great content for your audience. But don’t expect miracles. Getting a Facebook Page to be a good return on investment (ROI) is hard work.

I like to listen and learn with Gary Vaynerchuk. I don’t agree with some things he says but I think is a smart guy. He famously asks: What is the ROI of your mother? and he has got a good point. You cannot know the ROI of a social media presence upfront. You need to invest, try, adapt, learn, see what works and your ROI.

So, let’s be real: most Facebook Pages suck and nobody REALLY likes them. Your page probably sucks too. How many pages on Facebook do you engage with? Your users are not so different from you.

If you have a Facebook Page or are thinking of creating one, there are only two ways to go about it:

  • do it casually (post once a week) and expect little from it
  • do it properly, invest daily into creating great content for your audience and test what works best (as a rule of thumb: videos have a higher reach, photos a higher engagement)

I believe that anything in between will be a waste of time and the ROI will be negative.

Curriculum Vitae

Personal Information
Name: Hugo Gameiro
Location: Marrazes, Portugal
Email: [email protected]
Sex: asexual male
Date of Birth: 07/07/1975

Work Experience
Fuck, I have done lots of crap for money. I washed dishes (I’m a decent dish washer if there is hot water, I refuse to wash dishes with cold water), waited tables, seated day after day on several offices pretending to work, dealt some dope but it never worked (never understood why I shouldn’t get high on my own supply) and started a couple of web startups but it turned out to be a lot of work and quickly got bored with it.

Education and Training
I hated school. I still believe that most forms of education are pointless but hey, what do I know!? So, I dropped out of high school (couldn’t be fucked to attend classes). After that I went to try college in London but the country wasn’t the problem. Same shit. So, my main training and education comes from music lyrics, movies, internet and the odd book. You can be pretty sure that I know things you would never expect (Yeezy taught me).

Personal Skills
Mother Tongue: Portuguese – My Portuguese is ok, not the best but who is? Really, tell me, I would like to know.
Other Languages: English – Do I understand Shakespeare, Scottish people or what goes around in the head of women, no! But I manage to communicate with most english speakers. You bet your ass (or arse, see what I did there, showing off my UK knowledge).
Communication Skills: I understand some pretty sick rap rhymes, I text (AF), I tweet, I talk on the phone, I speak to people on the street and even my family and friends. I also love to send memes as responses. I love memes.
Managerial Skills: I’m not really good at managing stuff. I love to have people do my job, does that count? But managing stuff like money, other peoples work and shit, is not my strong suit. Well, I spend more money than I make, that is a pretty awesome skill and is not easy to manage that, right?
Job-related Skills: What job? I don’t have a job in ages! I don’t want a job, hells no!
Computer Skills: Well, as girls are not interested in me, I pretty much spend my day on my computer, it’s A M A Z I N G! I know where to find really good porn, stream movies and series for free, download pirated software, you name it.
Other Skills: Telling others what to do, daydreaming… who cares, what’s the obsession with skills anyway?!
Driving License: Never got a DUI – winning

Additional Information
I’m not into sports, animals and all the healthy living kind of crap. I smoke like a pipe and spend most of my days on the couch.

Can’t be fucked to link stuff.