Startups need to go all in and bet their companies to be able to start their business. They have no idea if it will work but in order to be successful they need to put all their efforts into what they are doing and go all in with their gut.

If they get successful they will go public, start measuring risks and never again bet their company. While this may be wise and safe, this will never lead them into the next big thing. They will never get the rush of having to do it right. Never get to put all their resources into one thing. Ultimately they will never takes us one big step forward. It’s like we are moving baby steps.

On my last post I ranted about Google Search Plus but what Larry Page is doing is betting a lot into this move. He is not going all in and betting his company because no one will call and even if they did he is the player with the biggest stack on the table, so he would never lose it all.

Even if I complain about the move and generally I don’t like what this brings to Google Search Results. I like the move. It shakes things. I only complain when I love a product. And I love Google… Honestly do. I may not agree with them many, many times. But I like what they bring to the table. Even if they turn out to be evil. They already gave the world so much innovation that it would be a positive score in the end.

I double dare any other big tech industry to risk at least that much. Go against Google. Facebook start a Search Engine and force your users to use it. Microsoft start a Social Network and make it a default real time dynamic background on all windows. Yahoo go all in against You Tube and bring us internet TV. We all see you can make stable money and at times lose a bit. But we need to be amazed. We need the WOW. We need YOU to take the human race forward.

Why there is no real competition to Apple or Google? Who is willing to do a phone with only one button? Who is willing to force users to use their products? Who is willing to make the next big thing and fail? Who is willing to risk it all?

You guys monopolize all the best tallent and resources. The best engineers, the best teams, the biggest amount of money from investors. Don’t put it to waste doing trivial products. Give us things we don’t know that could exist. Give us our hidden dreams. Give us the feeling of being happy that a product exists…

is absolutely ridiculous.

The most interesting result for Michael Arrington for me right now is uncrunched that you can find deep down:

If this is what Search Plus is about, I pass.

There is a lot I agree with what Danny Sulivan points out but my main issue is having Google SERPs all cluttered with junk (ads and Google+ ‘suggestions’).

If it wasn’t enough to have to put up with this:

Now we combine that with Google+ and we get this:

This will push results from all content providers down and provide users with a confusing interface. I am not talking about rankings, we all know Google is the best at ranking stuff, I am talking about the interface, the simplicity. That’s why we all got so addicted to it. My mom got it, first time.

Now, I get the obsession with Social. Future rankings will be Social. It’s obvious, but content providers don’t want our Google + Posts to rank. We want our pages to rank. That’s how we make a living. Google has a monopoly and it’s all fine as long as they play nice. Abusing that is calling competitors to step up. Best candidate: Facebook.

Why Facebook and not Bing. Because Microsoft is awful at Social. They had the best Social Network (MSN Messenger – Portuguese Post) a few years ago and never knew what to do with it. Any future search engine will need a great Social Network behind or something new someone will create that uses people to rank stuff.

The way things are heading, I wouldn’t be surprised if Facebook would come up with some better interface than Google is actually moving towards.

I think that Google is playing with fire. If content providers stop getting the amount of traffic they get from Google they will start looking elsewhere, blocking content from being crawled, promoting other alternatives and start the REVOLUTION.

I never felt magic crazy as this
I never saw moons knew the meaning of the sea
I never held emotion in the palm of my hand
Or felt sweet breezes in the top of a tree
But now you’re here
Brighten my northern sky.

I’ve been a long time that I’m waiting
Been a long that I’m blown
I’ve been a long time that I’ve wandered
Through the people I have known
Oh, if you would and you could
Straighten my new mind’s eye.

Would you love me for my money
Would you love me for my head
Would you love me through the winter
Would you love me ’til I’m dead
Oh, if you would and you could
Come blow your horn on high.

I never felt magic crazy as this
I never saw moons knew the meaning of the sea
I never held emotion in the palm of my hand
Or felt sweet breezes in the top of a tree
But now you’re here
Brighten my northern sky.

Nick Drake – Northern Sky

But there is one person that I looked up to and that I could call my hero, Steve Jobs.

He was a show man, a master of technology, a design expert, a wise perfectionist, in sum a genius.

It will be hard to find that combination on a single person again.

The news of his death leave me sad and worried that technology will be lacking from here on. Who will be the one to set new expectations? Who will define new paths? Who will be the voice leading Apple? Who will tech industry look up to, now?

None of the alternatives out there look that promising when compared to Steve.

No matter what, just this quick note to express my gratitude to have been so privileged to share this world with you and be inspired by what you have done.

Meet you soon

Fez plof e sumiu-se. Há onomatopeias providenciais. Imagine-se que tinhamos de descrever o processo de sumição do sujeito com todos os pormenores. Seriam precisas, pelo menos, dez páginas. Plof.

José Saramago, “A viagem do Elefante”

Não fujas de mim
Que eu cá não faço mal

Tenho este olhar assim
Que me diz que um beijo pode ser fatal

Eu não sei se o nosso eu
Prefiro achar que não

Não me interessa a solução
De estar longe… Tu e eu

O pai disse-me um dia em pleno bate papo
Que o dom desta família é virar príncipes em sapos
Tu queres ser um também

Dizia a minha mãe que o melhor da melodia
É virar o disco e vem logo uma nova companhia
Mas eu não quero assim.

Vem para mim…

Time stands too still
Left you there for the kill
But this hope that sorrow bleeds
Leaves a man with nothing

There’s just no mercy in your eyes
There ain’t no time to set things right
And I’m afraid I’ve lost the fight
I’m just a painful reminder
Another day you leave behind

Love grows a fear
Suites your taste of bitter ends
But this stake that holds you in
Leaves no place to begin

There’s just no mercy in your eyes
There ain’t no time for selling lies
And I’m afraid I’ve lost the fight
I’m just a painful reminder
Another day you leave behind

Words seem so blind
I’ve been pushed far aside
To my choice seems too small
Any move and I could fall

There’s just no mercy in your eyes, child
There ain’t no time to set things right
And I’m not preaching to the choir
I’m just a painful reminder
And you’re a fool to satisfy

yeah and so
why can’t you see child
why won’t you feel love
I’m on my knees

yeah and on
why won’t you speak child
why can’t you dream on
I’m on my knees

yeah and so on
why won’t you see child
why can’t you feel love
I’m on my knees
I’m right here for you

How many times has he waited here
Beneath the boughs of angel hair
Woolen coat pulled tight against the wind
That whipped and chaffed his face
And left him that much more apart
From his old dreams that new lovers
Cannot own or hope to ever know
What’s behind an old man’s lonely eyes

When he’s alone and the sun is high
Children laugh and he’d like to hide
Days like these seem to hang on
For so long
They seem to drag him down
And leave him that much more apart
And he wishes someone would invite him home
To pass the time
Or maybe find some time
Or maybe

Did you see him cry

Did you ever watch him pace
And all the ways he tries to hide his face
Misplaced in a world not like his own
And did you ever stop to speak
Or hear him try to tell about
How she and he were lovers
Just like you
And they were just like you